End-of-Year Fundraising Campaign

Led the branding and design for year-end fundraising campaigns (2019, 2020, and 2021), creating a cohesive visual identity across all materials. This included printed mailing pieces, a custom return donation card, campaign landing page, and social media assets. Supervised the printing process to ensure top-quality production, directing for an embossed gloss finish that enhanced the tactile and visual appeal of the materials. The design aimed to foster an emotional connection with donors, driving engagement and maximizing response.